Saint Paul, Minnesota

Hi, I’m Ryan McQuillan.

Scroll to learn more about me.

Sales · Product · AI

A builder who came up through B2B sales.

Nine years in sales, five of them selling NetSuite and ERP software to owners, CFOs and operations leaders. For four years I was the only rep at a NetSuite partner: the SDR, the closer, the account manager and the services seller on every deal, while also running our marketing, sales SOPs and business systems.

For the last two years I’ve also been building: first AI and automated workflows at Loop ERP, then production-ready applications as co-founder of Applied AI Systems and Plexii.

Contract value (est.): $4M+
New logos: 26
Of NetSuite partner requirement: 103%
Production-ready apps: 6+

For the last two years I’ve also been building: first AI and automated workflows at Loop ERP, then production-ready applications as co-founder of Applied AI Systems and Plexii.

01Sales

For four years, I was the sales team.

The only rep at a NetSuite partner: the SDR, the closer, the account manager and the services seller on every deal, with no solutions consultant and no marketing team, while also running our marketing, sales SOPs and business systems. And I sold across a wide variety of industries: 10 industry groups in my sales record.

$4M+

Contract value (est.)

About $3.3M in new-logo subscriptions, $1.1M in services and $0.4M in upsells, as the only rep

New logos

103% of the new-logo requirement CEBA had to meet to keep its NetSuite partnership

~$1M

Pipeline built from zero

As Loop ERP’s first sales hire, while keeping my full CEBA role, on a product we couldn’t demo for six months

Estimates are marked est. Upsells were recorded only from 2024. The deal list, comp plans and commission statements are available on request.

See the full sales record

2026 – now
Co-Founder
Applied AI Systems
Lead paid AI discovery: on-site interviews, an AI diagnostic and assessment, and a phased plan. Then we build what the plan calls for.
2026 – now · Part-time
Co-Founder
Plexii
An AI-native desktop workspace, in beta on Mac and Windows. Awarded an ElevenLabs Grant of 33 million credits.
2024 – 2026
Founding Sales Representative
Loop ERP
First sales hire, while keeping my full CEBA role: pipeline of ~$1M and ~$100K ARR on a product we couldn’t demo for six months.
2024 – 2025 · Part-time
Sales Development Advisor
Q-Rounds
Early-stage healthcare SaaS, alongside full-time work at CEBA.
2022 – 2026
NetSuite Account Executive
CEBA Solutions
26 new logos as the only rep, 103% of the NetSuite partner new-logo requirement, and $4M+ in contract value (est.). $1.99M booked in 2024 alone, by CEBA’s own records.
2022 – 2023 · Part-time
Content Creator and Marketing
Swannies
A golf apparel brand. One of two founding marketing hires, brought on to build and launch its social media from the ground up: social media marketing, content creation and copywriting, and helping shape the brand’s strategy and voice.
2018 – 2022
Strategic Business Developer, then Account Manager
RedGroup · Carlisle · Providien Medical
Developed new business across manufacturing verticals at a founder-led product development firm, then managed medical manufacturing accounts and grew the Midwest territory.
2017 – 2018
Business Development Representative
Oracle NetSuite
Where it started: qualified ERP leads for account executives and built a foundation in the NetSuite ecosystem.

02Work

Things I’ve built, and why they hold up.

Production-ready software with real databases, sign-in and permissions, and automated tests. Most of it with my co-founder Caleb at Applied AI Systems, some of it our own products.

Plexii · our own product, in market

Every piece of work gets its own desk.

A desktop workspace where the doc, the numbers, the research, the people and an AI assistant that shows its sources sit side by side on one canvas. I co-founded it and lead product direction, UI/UX and the brand. ElevenLabs awarded us a grant of 33 million credits over 12 months.

Try the live demo plexiidesk.com

Mac and Windows · in beta · 9 releasesReal app footage

Every task gets its own desk.
One checklist, six ways to see it.
Everything that needs you, sorted by what it’s asking.
Meetings that turn into actions.
A timeline built from the work itself.
Ask Plexii about your work.

Talk to Quote · our own product

Say the job once. Send the estimate from the driveway.

An estimating app for contractors: describe the job on site, check what it heard, and send an estimate priced line by line from your own price book. Any rate you have not set yet is marked.

The phone here is the real prototype, running live. Tap around.
Every spec sits beside the words it came from; anything assumed says so
Your copy or the customer’s, from one sheet, through the phone’s share sheet

The full walkthrough

Sample dataLoading the live demo.

Northline Construction is a fictional business. Every figure is the prototype's sample.

Client build · commercial real estate

Property intelligence for a brokerage.

One system of record for every building, owner, lease and contact, with the documents the firm sends generated from that record instead of retyped from the last deal. Live, with the client’s team using it.

Every fact says where it came from
Conflicting sources are shown, never silently picked
Shown here with invented data; the client stays unnamed

Read the case study

Property intelligence

A plat-style property map with buildings coloured by when their leases expire.

The market, coloured by when each lease runs out. The panel switches what the colour means: expiry, property type, tenancy, size, ownership.

Loop ERP · the CRM their sales team runs on

A CRM shaped like how Loop actually sells.

Loop was paying enterprise per-seat pricing for a CRM they used a tenth of. I helped start a custom one while I was their first sales hire; we built it out with an AI layer around it.

Lead engine, Gmail and calendar sync, an SDR day planner
Email drafts that flag what they do not know
Pipeline questions answered in numbers

Read the case study

Loop CRM

The CRM's Today screen with tasks and a smart queue.

The day starts here: tasks, the smart queue, and the ask box over the whole CRM.

Applied AI Systems · co-founder

Discovery first, then the build.

The AI consulting firm my co-founder Caleb and I run. What clients pay us for first is discovery: we interview the people doing the work, run an AI diagnostic and assessment of the business, and hand back a phased plan. For a construction contractor, that meant 14 recorded conversations, more than 100 findings tied to the words behind them, and one roadmap. Then we build what the plan calls for, on the same AI operating system we run the firm on.

appliedaisystems.io

The Applied AI Systems home page in its dark theme. — The front door is a conversation, grounded in our own content.

01 · Interviews
On site, with the people doing the work
Recorded conversations across the company, so every finding traces back to what someone actually said.
02 · AI diagnostic
An assessment of the business
The problems, what they cost, and where AI fits and where it does not.
03 · Phased plan
A roadmap, then the build
Projects in order, the first ones scoped, and we build what the plan calls for.

Also built

Wholesale distribution
A members-only inventory exchange
Trusted distributors share and trade stock on a private, invite-only network.
Flooring contractor
An estimator that reads drawing sets
Reads what a general contractor sends, sorts the scope and prices a proposal.
Consulting firm
A lead engine at cents per contact
Finds real decision-makers on the public web and shows why it kept or rejected each one.

03Off the clock

Creative first. Family always.

I’m a creative at heart. Music has been a constant my whole life: I’ve written more than a hundred songs across rock, acoustic, country, pop, electronic and rap, most of them unreleased because I think they can be better. The same instinct is why I care how software looks and feels.

I was born in Minnesota, grew up here and chose to stay. I play hockey, I spend time on the lakes, and I’m a Vikings fan who has made peace with the Vikings.

How I’m wired

Creative to the core
Top 10% for aesthetic sensitivity. I usually know something is right before I can say why.
Calm under pressure
Calmer under uncertainty than 94% of people, and the NICU turned that into something sturdier.
Trusted quickly
People open up to me fast. My selling has always come from caring about the person across the table.
Built for blank slates
I’m at my best starting things: founding roles, new products, industries I’d never sold into.

From my Big Five and 16Personalities results. I’m an INFP: values first, calm on the outside, a lot going on underneath.

Family

Our twins were born at 22 weeks.

They spent their first six months in the NICU. My wife and I lived those months one day at a time, and they taught me more about what I can carry than any job has.

While we were there, our family was part of the pilot for Q-Rounds. I got to know the co-founder, Mike Pitt, and came on as their first part-time sales hire: advising on sales and sharing our own experience as a family using the app.

I wrote two songs for them, set to footage from those months. I share them because they’re the truest thing I’ve made, and because almost 600,000 people have found something in them too.

588K views

Always, In All Ways (For JR & MG)

For the twins · footage from the NICU

9K views

Baby Blue Bird

The second song for them

More of my music

Contact

If any of this fits what you need, let’s talk.

mcqu5437@gmail.comLinkedIn Resume (PDF)